Charles Schwab US Investing & Online Trading
UX & Web Design
Objective: Increase session duration, page views and conversions
Background: The Charles Schwab International website enables investors outside the United States to initiate a relationship with Charles Schwab. Essentially the experience is meant to educate potential international investors about Schwab’s offering inspiring a phone contact to open an account. The redesign was requested in order to improve performance.
Solution: Working with a small team we were able to use the data available to us to optimize the experience. Each page was scrutinized. UX, UI, visual design and copy were updated and redesigned as needed, all while working within the existing stylesheet.