This robust, media-rich interstitial format is designed to promote Monsters University by driving ticket sales, broadening awareness, driving social media engagement and offering current and potential fans of the franchise entertaining material. It featured games, a gallery of videos and screens from the movie, ticket purchasing (with theaters, showtimes and directions) and links to social media.

While this execution shows Monsters University, the ad was designed to be a template applicable to future movie releases. This experience is built for customization by simply defining your color palette and adding images and videos.

My Role

Creative Director, UX Designer, UI Designer