Western Union Mobile Adver-game
As part of a partnership with the movie Rio 2, Western Union wanted a mobile gaming experience featuring games that tie into three Western Union products: Agent Locator, Bill Pay and Money Transfer.
Creative Director, UI Designer, Game Designer
Our team came up with a strategy to design three simple games that tell the product stories through their gameplay. In addition to coming up with 3 addictive games, using the Rio 2 media library enabled a graphic rich game experience.
The Rio 2 Mini-game features 3 games, each focusing on a distinct offering from Western Union: Money Transfer, Agent Locator and Bill Pay service.The first game is promoting the Agent Locator. In a game of whack-a-mole with a twist the player is instructed to tap Nico and avoid Nigel. The second game promotes Bill Pay. As Blu flies back and forth on the screen the player is instructed to tap the screen to pass him cash. Your timing has to be just right for him to catch it! The third and final game promotes Money Transfer. The player is instructed to help Jewel catch the Nico coins while avoiding Nigel coins.
When the player completes the 3 games they receive a score and a chance to try again, download a Rio 2 mobile wallpaper or find a Western Union agent.