Oracle Events
User Interface Design
User Flow and Functionality Redesign
The Oracle Open World has traditionally been a valuable resource for attendees, providing schedules, session catalogues, and post-event content like videos, images, and summaries. Despite this, we aspired to elevate the attendee experience further. Our goal was not only to provide essential event information but to actively assist attendees in maximizing their Open World experience. This involved fostering engagement on social platforms and facilitating a seamless navigation of their physical journey through the event.
Solution
Understanding the intricacies of the Moscone Center layout, we crafted an interactive overview of the conference area. This tool empowers attendees to efficiently plan their day, ensuring seamless navigation to and from sessions. Going beyond the conference agenda, we’ve taken into account the challenges of exploring the venue’s diverse engagements. We’ve introduced features such as exhibit highlights and local lunch spots, simplifying the overall experience and boosting awareness of available activities for our attendees.
The Oracle Open World site experience has evolved beyond a mere pre-event registration hub. It now stands as a dynamic companion, enhancing the entire journey from the initial contact, through the event, and even after its conclusion. More than a destination to register and learn, it’s a resourceful ally that enriches every step of the attendee’s experience.”
Wireframe
Visual Design
Web Design
As a Senior Interactive Designer on the design team responsible for digital event marketing, designing responsive web pages, UI components and adding motion design to Oracle’s sites promoting and supporting their live events.
We launched four conference sites annually: Oracle Open World, Oracle Code One, Oracle Modern Customer Experience (MCX) and Oracle Modern Business Experience (MBX). While built with a shared component library, each site has a unique design system and a thoughtfully crafted user experience.
Oracle Open World
Oracle Code One
Oracle Modern Business Experience (MBX)
Oracle Modern Customer Experience (MCX)
Homepage Design
Groundbreaker Awards Ballot
This project was a bit of a challenge because the team wanted a voting system designed for twitter with no mechanism for automation. Anybody has the ability to nominate a programmer for a Groundbreaker Award by using a submission form. Then, our team manually vets the nominees and posts a curated ballot. Users are asked to tweet their vote which would then also be manually counted.
I would need to design a ballot experience for an unfamiliar experience that doesn’t confuse the users and result in un-submitted votes or an insignificant number of nominations.
Because nomination submissions would need to be manually checked, we needed to prevent users from spamming the nomination submissions. After the user clicked the vote button there was no mechanism available that would check that a vote had been tweeted and therefore we could not confidently show a success message so I needed to figure out how the user would know the tweet was their vote, not just an interaction to share the ballot.
Solution
How the content flowed would be important, as well as clear instructional copy and obvious visual markers to guide users through the process. I included a captcha to make it harder to spam the nomination submissions. In addition to a descriptive paragraph at the top of the page, I created a vote button that provided a visual nod to twitter as a function of the process and added a footer with the clear instructional CTA saying “Tweet to Vote.”
Nomination
Nomination Confirmation
Ballot
Component Design
Because the sites all use the same components, each was designed with functionality, extensibility and scalability in mind. While the component should be simple to customize, designers should feel like they can get creative within the constraints available to them.
This component was to replace a similar menu component which consisted of up to 3 static images. Several feature requests needed to be filled. The new menu needed to include:
- Flexibility to scale to any number of tiles over 2 and contain no rows containing only 1 tile
- Something more interesting than a grid of rectangles
- Animation on interaction
The result was a menu tile component which animated on hover and allows designers some creative freedom.
Motion Design
This component was intended to give viewers a visual overview of the events without requiring excessive engagement. The background is designed to enable background images or colors. This component required UI, visual and motion design.
Conversational UI Design
